New DropsHOODGROWN
Hoodgrown Crew Set — Red on Black
Signature red-on-black arch. Hoodie + jogger set.
New Season / Vol. 01GROWN FROM
GROWN FROM
THE BLOCK.
WORN WORLDWIDE.
Hoodgrown is urban wear with a west-coast pulse — heavyweight hoodies, cut-and-sew jackets, hats and tees engineered for streets that never sleep.
$45 – $175
THE DROP
Ten pieces. Heavyweight fabric. Priced $45–$175. No filler.
New Drops$175
New DropsHOODGROWN
Hoodgrown Studio Hoodie
Studio-fit heavyweight. Red twill logo.
New DropsHOODGROWN
Hoodgrown Varsity Jacket
Wool-body varsity. Split HOOD/GROWN chenille.
World Cup 2026HOODGROWN
England '26 Flag Hoodie
Distressed St. George crest. World Cup 2026 capsule.
World Cup 2026HOODGROWN
Hoodgrown x England World Cup Hoodie
Split-logo England crest. Limited World Cup drop.
World Cup 2026HOODGROWN
Brazil '26 World Cup Hoodie
Distressed Seleção flag. Yellow-on-black arch.
World Cup 2026HOODGROWN
Argentina '26 World Cup Hoodie
Sky blue sun crest. Champion's capsule.
World Cup 2026HOODGROWN
France '26 World Cup Hoodie
Le Coq tricolor. Paris rooftop energy.
World Cup 2026HOODGROWN
USA '26 World Cup Hoodie
Stars, stripes, and the trophy. Host nation drop.
World Cup 2026HOODGROWN
Germany '26 World Cup Hoodie
Die Mannschaft tricolor. Berlin block energy.
World Cup 2026HOODGROWN
Spain '26 World Cup Hoodie
La Roja crest. Madrid nights capsule.
World Cup 2026HOODGROWN
Portugal '26 World Cup Hoodie
Seleção das Quinas. Lisbon rooftop drop.
World Cup 2026HOODGROWN
Italy '26 World Cup Hoodie
Azzurri tricolore. Roma piazza energy.
World Cup 2026HOODGROWN
Mexico '26 World Cup Hoodie
El Tri águila crest. Host nation capsule.
World Cup 2026HOODGROWN
Japan '26 World Cup Hoodie
Samurai Blue rising sun. Shibuya night drop.
HoodiesHOODGROWN
Blackout Heavyweight Hoodie
500gsm brushed fleece. Built for the block.
HoodiesHOODGROWN
Neon Tag Pullover
Reflective HG tag. Oversized cut.
JacketsHOODGROWN
Boulevard Bomber
Satin lined. Chain-stitched patch.
JacketsHOODGROWN
West Coast Windbreaker
Packable shell. Water-repellent.
HatsHOODGROWN
HG Trucker Snapback
6-panel mesh back. Curved brim.
HatsHOODGROWN
Bloc Beanie
Chunky knit. Woven label.
T-ShirtsHOODGROWN
OG Logo Tee
220gsm heavy cotton. Boxy fit.
T-ShirtsHOODGROWN
Compton Script Tee
Puff-print script. Drop shoulder.
T-ShirtsHOODGROWN
Interlude Graphic Tee
Discharge print. Vintage feel.
PantsHOODGROWN
Cargo Utility Pant
Ripstop. Twin bellow pockets.
Meet The Team
THE CREW
Six creatives out of Los Angeles — palm trees, sunsets, and the fits to match. The people behind every Hoodgrown drop.
Meet The Team
kidtravis.com ↗
Artist Co-Sign
KID TRAVIS
“I'm a proud member of Hoodgrown — this is more than merch, it's a movement. I want my fans to pull up, throw it on, and join the family.”
— Kid Travis
Visit kidtravis.comThe Founder
ROY TESTFY
Hoodgrown was founded by Roy Testfy, a veteran figure of Death Row Records and Interscope Records whose ear for talent helped shape a generation of hip-hop. Roy is widely credited with discovering Eminem, and was instrumental in promoting and building the careers of Snoop Dogg, Dr. Dre, and Tupac. Those years taught him that authenticity moves culture faster than any marketing budget — an artist's fit, attitude, and hometown sound carry a signal that echoes far beyond the radio. Hoodgrown is the next chapter: urban wear engineered with the same instinct for culture that broke those records. Heavyweight fabric, uncompromising cuts, and designs pulled straight from the block Roy grew up promoting — built for the next generation of creators, dreamers, and street ambassadors who wear where they come from like a badge of honor.